I found the book most helpful for me, however, in its discussion of finding The One. We live in a culture that obsesses over the idea of The One. The film industry especially pushes it (usually upon women) in the Romantic Comedy aka “chick flick” genre. I personally didn’t realize how much I (feminist! media critic! blogger! constant reader of the feminist blogosphere!) had actually internalized these messages until I read Mukhopadhyay’s book. Turns out, when you go into every date subconsciously ready to decide within five minutes if this person is The One, then you’re probably going to end up with a fuckload of first dates … without too many second or third or fourth dates with the same person.